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Ykiki background:
Ykiki Footwear was founded in Copenhagen, Denmark in 2002.
Ykiki
Footwear is a brand with one vision - providing cool Danish designed
sandals to the World. The Ykiki sandals are basic EVA surf sandals
(Unisex, mens and girls), with a range of unique image prints, on the
footbed of each individual model. Our design and production technology
set new standards for basic sandals. Unique designs, exceptional
features and coolness beyond meassure, gives us an advantage to battle
the competitors. Ykiki Footwear will be sold in more than 12 countries
in 2007. Key territories: USA, Japan, Southern Europe and Scandinavia.
When
the first collection came out, the main idea was to spice up the walls
in the shops all over the World. At that time almost all sandals were
black, so when You looked at the wall, there was no sandals that
catched Your eyes. Simply by using unique prints and colors, Ykiki
sandals was some of the first products You looked at when entering the
store. Further, the shops used Ykiki sandals as decoration in shop
windows.
The
last 2-3 seasons our competitors has started to produce printed
sandals, so we´re sure we´re on the right track. However, we feel we
have the advantage in the unique colors and prints.
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